TruLead · Lead Fraud Detector

TruLead · Lead Fraud Detection

The Last Line
of Defense
Against Bots,
Spammers & Fakes.

AI-powered lead verification. Every lead scored before your rep hits the road. About 10 seconds per lead.

Analysis Systems

30+

Scored Signals

12+

Search Links

~10s

Per Lead

The Problem

Your form accepts everyone.
Even the bot that typed a name with its forehead.
This app catches it.

Your form has never said no to anyone.

ZIP code 99999? Accepted. Name: "asdfgh"? Accepted. Phone: 555-1234? Warmly welcomed. Your lead form is the most agreeable thing in the building. It's costing you.

John Smith lives at 123 Main St in every city.

Different area code every week. Phone number that doesn't exist anywhere on earth. Somehow it keeps finding your form. This app knows exactly what it is.

Your rep drove 40 minutes to a parking lot.

No house. No customer. Just a strip mall and a rep wondering what went wrong. Fake leads aren't free. They charge you in time, fuel, and dignity instead of dollars.

How It Works

Five systems.
Zero mercy.

All five run in parallel the moment you click Analyze. By the time the result appears, every check is done.

🤖 AI Scoring Engine The Interrogator

Evaluates every field simultaneously across 30+ weighted signals. ZIP codes, names, addresses, behavioral patterns, and property type — all scored and reasoned together to produce a single verdict.

Fake ZIPs City mismatches Fabricated addresses Placeholder names Non-residential properties

📱 Carrier Lookup The Phone Interrogator

Queries live carrier databases to verify the phone number exists and determine its type. Real numbers earn trust. Internet-generated or nonexistent numbers are flagged immediately.

Free VoIP numbers Non-existent numbers Toll-free as residential +8 pts for real carrier

📍 Address Verification The Map Checker

Verifies the submitted address against the US postal database at rooftop precision. Confirms the address exists, the city matches, and the ZIP is real — all independently of what the AI scores.

Non-existent addresses City / ZIP mismatches +10 pts rooftop confirmed +5 pts street confirmed

📷 Street View Analysis Eyes on the Ground

Retrieves a real photograph of the submitted address and analyzes it using AI vision. The system determines what is actually at that location before your rep ever gets in the car.

Commercial buildings −20 Churches −25 Vacant lots −12 House visible: no deduction

⚡ Pattern Detection The Things AI Gives the Benefit of the Doubt To

Runs instantly. Catches known fraud patterns, duplicate submissions, and behavioral signals that indicate automated or fabricated entries. Before your rep ever sees the lead.

Single-char names First-name-as-surname Incomplete addresses Cross-session duplicates Compound penalty

More Than One Lead At A Time

Upload a spreadsheet.
Score them all.

Upload any Excel or CSV file. Any column names, any layout. The AI reads it, figures out which column is the phone, which is the address, which is the name, and scores up to 200 leads automatically. You don't have to rename anything.

📊 Bulk Spreadsheet Import

Any format. Any column names. Drop in an Excel or CSV, and the AI maps the columns automatically. No setup, no template required. Up to 200 leads scored in a single run.

📜 Full Lead History

Every lead you've ever scored lives in History. Filter by verdict, date, or source. Expand any lead to see the full score breakdown, Street View photo, carrier result, and a one-click verification panel.

📷 Visual Report Export

Export a single HTML file with every lead as a card. Street View photo embedded, score, verdict, fake signals, and AI summary. Sorted worst-first. Open in any browser, print it, or show it in a meeting.

📈 Stats & AI Accuracy

See which lead sources produce the most fakes. Which fraud signals fire most often. How the AI's calls compare to your manual verdicts. The app gets more useful the more leads you run through it.

It Gets Smarter Over Time

Most tools know fraud in general.
This one learns your fraud specifically.

Every verdict your team marks builds a deeper understanding of fraud patterns specific to your market, your territory, and your lead sources. No other tool develops this intelligence because no other tool was built around your operation.

📋

Lead comes in

App scores it across five independent systems simultaneously

→

🎯

Verdict is issued

Score, signals, AI summary, and Street View photo in about 10 seconds

→

✅

Rep confirms outcome

After follow-up, rep marks the lead: confirmed fake or verified real

→

📈

App gets smarter

Stats page tracks accuracy, patterns, and which sources produce the most fakes

AI Accuracy Tracking

Every manual verdict deepens the system's understanding of what fraud looks like in your specific operation. Over time you gain a precise picture of where the scoring is calibrated correctly and where it can be refined for your exact lead mix.

Source Intelligence

TruLead builds an intelligence profile of every lead source you use. After 90 days you understand which sources deliver real buyers and which ones are feeding your pipeline with noise — specific to your market, not an industry average.

Signal Patterns

TruLead identifies which fraud patterns are most prevalent in your territory specifically. The signals that matter in your market may be completely different from another region. That market-specific intelligence is something no off-the-shelf tool can provide.

The compounding advantage

A generic validation tool performs the same on day one as it does on day 365. TruLead compounds. Every lead scored sharpens the system's understanding of your market. Every verdict marked refines its accuracy. Six months in, TruLead understands your fraud patterns at a level no vendor can replicate and no competitor can purchase. That intelligence belongs to you.

Live Cost Calculator

What Are Fake Leads
Actually Costing You?

Adjust the numbers to match your operation. The calculator updates in real time.

Your Numbers

Leads per month

500

505,000

Estimated fake lead rate

25%

5%60%

Rep fully-loaded hourly cost

$35/hr

$20$80

Average one-way distance to lead

15 mi

Round trip = 30 mi · Drive time auto-calculated at 35 mph avg

5 mi75 mi

Calculated automatically

Round-trip drive time

51 min

30 mi ÷ 35 mph × 60

Fuel + vehicle cost

$20.10

30 mi × $0.67 IRS rate

What It Costs You

Fake leads dispatched / month

125

out of 500 leads · before this app

Monthly cost of fake leads

$5,156

rep time + fuel · not including lost opportunity

Annual cost

$61,875

per year in wasted dispatch costs

Estimated Monthly Savings

$5,646

in recovered rep time and fuel costs

* Savings estimates reflect TruLead's verified catch rate on fraudulent leads. Rep cost calculated using time and IRS standard mileage rates. Contact us at trulead.io for a full ROI analysis specific to your operation.

System 1

🤖 AI Scoring

30+ signals · ZIP · name · address · property

System 2

📱 Carrier Lookup

Live database · mobile vs VoIP · exists?

Systems 3 + 4

📍 Address + 📷 Photo

Rooftop verify · street view · AI visual

System 5

⚡ Pattern Detection

Instant · in-browser · duplicates · patterns

Lead Entry

Enter what you have. We score the rest.

Every field helps.
None are required.

Person

First name

Last name

Address

Street address

City

State

ZIP code

Contact

Phone

Source

Lead source

Notes

Exported with every result. Saved in history.

~10 seconds
5 systems · parallel

Bulk Processing

Analyze a
Whole Spreadsheet.

✓ Any column names

✓ Any file format

✓ AI maps the columns automatically

✓ Up to 200 leads per upload

Import from Excel or CSV

Upload any spreadsheet. Any format, any column names. AI reads the data intelligently and extracts leads automatically, no manual column mapping needed.

📂

Drop your lead spreadsheet here

Any format · Any column names · AI figures it out ✦ Supports .xlsx, .xls, .csv · Even the messy ones

Type directly into cells. Tab moves to next cell · Enter on last cell adds a new row.

#	First name	Last name	Street address	City	State	ZIP	Phone	Email	Source	Notes

All Analyzed Leads

Lead History

Click any row to expand · use verdict tabs to filter

Date range to

No leads yet

Soft-Deleted Leads